When looking at the statutes of the "Royal Spas of Europe", one immediately notices that all members have the common intention of providing high-quality health programmes, complemented by attractive packages against a cultural and historical background. For this reason, they have committed themselves to a catalogue of ten quality criteria resulting in the highest quality in all they offer. This expected high performance represents the brand, and all members want to be measured against this.
In this highly competitive market segment of health-related services, a corresponding presence on the market and customer confidence in the services offered is vital for success. To score under these circumstances, the Royal Spas rely on profound medical expertise, exclusive thermal baths, first-class fitness and health facilities in an entirely cultivated and elegant atmosphere. At the same time, customers can be sure that experienced and competent personnel will attend to them on an individual basis.
The brand "Royal Spas of Europe" assures a clear identification on the market. This brand represents an important point of reference for customers in the jungle of health and wellness offers. The commitment to high quality, profound medical expertise and state of the art knowledge on training methods in all products offered lowers customer risks. Guests feel that they're in good hands.
As a marketing consortium, the Royal Spas have created a platform which is recognized in Europe and beyond. By presenting the range of services of partners at the respective location to the interested public, members reach broad parts of the population and transaction costs are kept low. With this, one can say that the brand Royal Spas acts as an umbrella brand, thus signalling trust and confidence to the customer.
After all, guests also wish to experience something special in their free time. The tradition and historic background of Royal Spas offers exactly this as it stands for the great history of European spa resorts. By referring to their respective tradition and their involvement with the royal houses of Europe, the brand can tell a story – an emotional profile suggesting special, that is royal, experiences.
All in all, the Royal Spas of Europe make sure that they have a unique market presence which makes them so different to competitors. The strength of this brand is its convincing range of products and services.
Further information:
www.royal-spas.net
Kurgartenstr. 1
D-53474 Bad Neuenahr-Ahrweiler
Tel. : +49 (0) 26 41 - 801-153
Fax : +49 (0) 26 41 - 801-198
e-mail: press@royal-spas.net
http://www.press.royal-spas.net